Let’s face it.
The merchant cash advance industry has seen lots of growth in the last few years. What's more, the competition is also stiff. That said, it has become a challenging task to choose the right MCA lead provider for businesses.
According to James Shepherd of CC Sales Pro, for every ten brokers who enter this market, only one will be in business for the next six months.
Since MCA companies have a lot of challenges for themselves, you must choose the right vendor for your company. A vendor that will help you generate quality leads for your business.
Investing in the right MCA lead provider will help you save time and resources when they have an audience/client that you are looking for. The selection process is where most MCA companies fail terribly when they are selecting the right vendor to work with them.
In this article, we want to show you how to choose the right merchant cash advance provider for your company. But first, let’s look at:
Who is an MCA Leads Vendor?
The biggest challenge an MCA company has is generating leads. An MCA lead vendor is a company that takes the responsibility of generating leads from an MCA company.
In other words, the MCA company pays cash to a provider in exchange for a list of small business owners who are interested in getting this cash.
If you are a loan provider and you are not getting enough MCA sales, then your best bet is to team up with a company that specializes in appointment setting or lead generation. Teaming up with such a company will save you the time and resources you need.
What's more, you will spend your time servicing your clients, knowing that the other person is taking care of the rest. Now let's look at how to choose the right lead provider for your business.
Do They Have Refined Lists
The lead generation MCA provider you choose must have an excellent database of clients you want. Most importantly, they must have the client's information in various areas, and the kind of business they operate.
The provider must have a refined database that is customized to your liking. That way, you are guaranteed to have the right clients that will convert very quickly. Having a customized database will also increase your conversion rate, which will make you increase your sales and ROI.
A complete list must have a name, company name, phone number, company address, position, and many more. Best of all, these should be businesses that have used merchant cash advance companies before, and they are in the middle of looking for another company. The more refined the list, the better it will be easier for you to sell your services. That way, you won't waste any of your time making an introduction and orientation on how your loans will help them.
Once you have noticed, they have updated the database. The next thing is to find out if they have fresh, qualified leads interested in cash advances. The beauty of having an up and running database is that they provide genuine business owners who want loans.
Apart from having filtered lists, you also want to work with an MCA lead generator that understands your needs. Instead of just throwing at you a bunch of leads, they will ask you why you need these leads? What is the demand for? The MCA lead provider who approaches you will want fast to assess what you need and pair you with the list that makes sense.
That said, if the MCA lead provider doesn't, in any way, ask questions about your business. You should get worried because they don't have your best intention at heart.
Does the Provider Have Great Communication Skills?
Believe it or not, communication plays an important role when you are looking for a lead provider to partner with. The lead generation provider you work with must have understood your business goals, your prospective client profile you want to convert.
While working with these providers, each of you must know each other's expectations and requirements. That way, you will have a cohesive working relationship.
How Many Years of Experience Do They Have in Business?
Before you work with an MCA lead generation company, you have to know how long they have been in business. While having years of experience doesn't mean they are experts in the business, but it will give you the right level of understanding they have about the niche.
Experience is something that affects the productivity and profitability of your company. A company that has experience will be in a position to share with you new insights and high-level strategies on how they generate leads. You will have a high level of enthusiasm, just working with them.
Do they Offer to Follow Up Services?
A right MCA lead provider who has offered you merchant cash advance leads should not stop there. They need to work with your team even after you have had the conversion.
An excellent MCA lead provider will assist your company in keeping track of your MCA leads. Some companies like Lead Junction will assist you in converting these potential clients to sales. One thing that we have noticed with most lead generation providers is that once they have provided you with the leads, they run away.
If you have worked with a Merchant cash advance lead in the past, then you know that only a small number of leads will do business with you. That said, your provider needs to keep track of those leads and help you convert them.
That is because those who know that understand that the leads they provided may be of no help to you at all. Next time you vet an MCA lead provider, ask them if they offer to follow up services to check the quality of their leads or if they can help with converting leads further.
How to Vet the Leads You Are Given/Choosing the Best MCA Leads
The main reason why the leads are failing to convert is that you don't vet them properly. All they do is get the leads, and that is it. After you have chosen the right MCA lead provider, you need to ensure that you are getting the right leads for your business.
Evaluating these leads is necessary, and finding whether they can convert is even more critical. High-quality leads have a great chance to become long term loyal customers if your approach satisfies their needs. If you want to choose the best leads, here is how you should go about it:
Complete Contact: Ensure every lead you buy must have a detailed contact. Detail contacts include email ID, Business ID, Business Address, Phone Number, Name, Position, and other details.
Time in business: How long a company has been in business determines its purchasing power and whether it will be a high-quality lead or not. The thing is, you need to work with the person who understands the value of what you are offering and how it can help their business. Work with leads that have at least a minimum of 6 months to 1-year operation in the industry.
Monthly Revenue: Revenue and cash flow are vital because they show the financial health of a business. Check for the business's monthly revenue or bank deposit they have at the moment. That way, you will have a clue on whether you can work with those leads or not. MCA is a business that depends on future sales. What that means is, you need to work with a company that has a stable revenue system in place because that shows they can payback.
Small Business leads: You also have to ensure that any lead you work with must not have existing bankruptcy or loans. Make it a policy to work with leads that don't have existing bankruptcy for the past two years and those that have current loans. If the leads have not paid in full their existing loans, what makes you think they will repay your future loans. In other words, you need to work with leads who have a clean slate.
The contact is the Decision Maker: The best MCA leads have decision-makers and not some assistant talking on behalf of the company. For every lead you vet ensures that it has the critical decision-maker or chief operator of the business.
Buying MCA leads can take your business to the next level if you work with the right MCA lead provider and excellent MCA leads. Lead Junction is a reputable company that has been in business for a very long time.
We have an extensive database of happy clients who regularly come to buy fresh leads. We do appointment setting, and merchant cash advance live transfers. All these kinds of leads are tailored to meeting your business needs. Feel free to contact us about the MCA leads so that we can work with you and help you generate leads.