Sales are essential if you want to generate the credit card process leads. The question that bugs people is, how can they generate credit card processing leads. The answer to this comes in two ways.
One can either spend money or time since new merchant accounts sell fast if one can invest. In this article, you will learn ways you can invest in your marketing to harvest more credit card processing leads.
Strategy #1 – Purchase leads.
This strategy works, but it is expensive and has some risk in it. They are a lot of legit companies that can sell for you leads. All you need to do is to buy the appointment scheduled leads and pay for them. Most companies sell these leads from $50 to $80 each. Lead Junction offers these kinds of legit leads. That said, if you are looking for these leads, you can send us a message. We also have a lot of online lead generation companies that will offer you the same, maybe much lower. But you will need to be careful about buying more inferior quality leads. Quality leads are someone who has general interest, but they have not requested you to contact them.
Strategy #2 – Hire a telemarketer.
Instead of buying the leads, which is a bit expensive, you can hire a telemarketer. An excellent telemarketer will work with you part-time to help you generate results. The work of a telemarketer is to help you find qualified prospects.
If they one, they can schedule an appointment so that you can meet them. Besides making phone calls, the telemarketer can be your assistant and help you do the follow-up calls. As you know, the more follow-ups you do, the higher your chances of increasing the sales.
Lead Junction also has a telemarketing service, and we can provide you with an instant quote using the phone before you go out to the business. Doing so will increase the prospect's interests and allow you to only work with candidates who have expressed an interest.
Strategy #3 – Pay for online marketing leads by the click.
This is even riskier, and it takes lots of marketing skills to generate results. If you have a well-optimized website, you can use Google Adwords and Facebook marketing to generate lots of traffic into your landing page. This strategy calls for paying for clicks. There's good and bad news about this strategy. The good news is, it takes, and the pay can be 100 times better.
The bad news is, you need to have skills; otherwise, you may end up paying a lot more while generating fewer leads. Even if you are excellent in this lead, you may be forced to pay between $50 to $200 per lead. The only thing I love about these leads is that they are high-quality leads.
If you want to learn more about this strategy, you can read a book called, ‘’Inbound marketing’’ from Hubspot. It will give you a complete breakdown of the subject.
Strategy #4 – Build your database.
The best and easiest way to have more credit card processing leads is to create a database of contacts that you can use every time. The best way to do this is to collect email addresses from people. This way, you will always automate your system whenever someone shows interest to work with you.
Before you set up a database, ensure you have every tool and resources you need. Otherwise, it won't work. First, you will have to do customer profiling. In this case, you are working with merchants. A key question to ask yourself is, what are their desires, goals, fears, and frustrations?
Then one you have created a personalist, you can want to brainstorm content that will resonate with them. You will always share this content with me regularly. The more content you share, the more these leads will trust.
Second, you will need to create a lead magnet on your website. No one will hand you their email address if you don’t have an incentive or bribe to share. An incentive can be a free report or an ebook sharing information related to their business.
Strategy #5: Linkedin Marketing
Marketing has changed in the past few years. Merchant service leads used to rely on cold calls, drop-ins, and networking events to collect leads. These old-school strategies still work, but a lot has changed. Since we are going digital, a lot of merchant service leads are taking their efforts online.
Recent stats state that 75% of B2B customers use social media to find out more about a company before they make a buying decision. As it turns out, Linkedin is among the trust of social media networks that customers love.
What does that mean for merchant service leads? It means they need to invest most of their time on social media marketing like LinkedIn. If you are offering merchant leads, the first thing you need to do is look at your LinkedIn profile.
Does your profile communicate your true and honest intentions to your customer? If the customer took a hard look at your profile, they would trust you immediately as their preferred seller. Your post and articles on LinkedIn must also display your real intention. If you are always writing salesy post instead of educating your customers, you are losing them.
Conclusion
The magic of generating merchant leads lies in the follow-up. The tricky part is converting those leads to customers who will want to get loans from you. The success here lies on following up these leads fast and persuasively.
One thing you have to remember when doing the marketing campaign is you need to improve the results of your leads. You need to analyze your past marketing actions and learn from them. You also need to learn what your competitor is doing. Sometimes all you need to make more money than your competitor is a slight tweak. If you find what works, you can duplicate your marketing efforts to other areas to boost your ROI.
