How To Generate Leads Using Facebook

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By Pratik H

Have you always wanted to learn how to generate leads from Facebook? Or maybe, you want to use Facebook ads to promote a lead magnet.

Whichever the way, Facebook ads are effective in building a database of people who love your products/services, or offers that you may have. That's because its targeting is an exception.

Facebook is a bit different than Google. Best of all, the cost of advertising is cheap. In this article, we would like to show you proven ways of generating Facebook ads.

#1: Understand Your Ideal Customers

It's no secret that Facebook is a crowded place and you only have a few seconds to get somebody's attention. That said, you need to first understand the message you are delivering to your audience. The message has to prevent your audience from scrolling down further.

The only way to do this is first understanding your audience/customers very well. You need to know the problems they are facing so that you can figure out the best way to help them. That way, you will know how they feel, what kind of questions they have, and the language they use when communicating their problems.

Gathering vital information from clients or customers like this will make your Facebook ads relevant to them. Best of all, customers won’t scroll any further when they know your message resonates with them.

#2: Create a Free Incentive Your Customers Will Love

Your customers will worship you when you show them that you can solve their challenges or problems without sounding salesy. One way to do this is to offer them free incentives. Free incentives can be free ebooks, free charts, free gifts or resources they can use to solve some of their challenges. 

The freebies are called lead magnets. The key here is to have people download your freebies and use it. That way, if they achieve the results they will see you as an expert who has tons of value to offer. In the long run, they will trust you.

The best incentives must be easy for the customers to implement in their daily life. Things like a short checklist, templates, or video will work the best. The idea of having an incentive is for you to work on one small or solve a tiny problem for your customers. That way, a customer can have something that is already working for them before they even hire you.

The main goal for the freebies is to make that first impression and make your customers resonate with the product or service you are offering. If you don't know what to offer your customers, look for the frequently asked question relating to their challenges. Sometimes the best you can do is to ask them. It looks tempting to offer generic incentives like "10 Top Tips" but don't fall for it. Offering an incentive is your chance for you to stand out from the crowd.

#3: Set Up a Squeeze Page 

Your freebie has to reach many people who can access it. To do this using a Facebook ad, you need to host the offer on your web page to allow people to sign up and give you their email address. What you will need to do is to create a webpage called " a squeeze page". The purpose of this page is to help the visitor make a decision and give their email address.

Alternatively, a lot of software is available that you can use to create this kind of web page such as lead pages, Clickfunnels, Thrive themes plugin, and optin monster. These tools come with tried and tested templates that you can integrate with your email marketing provider easily.

You can use the squeeze page to provide benefits to your visitors. What you need to talk about are the results they will get when they download your incentives.

#4: Add the Facebook Pixel to Your Squeeze

A Facebook pixel is a simple code called cookie installed on your website or squeeze page. The purpose of this code is to track the actions taking place on your squeeze page and offering you the data on your Facebook ad accounts.

If you want to optimize and monitor your results, adding pixels is a must. All you need to do is to copy the code and past it in the header of your thank your page. If you are going to create a custom audience to use for retargeting you have to make sure that your pixels are in the right place and position.

#5: Choose Your Ad Targeting Options

Before you launch an ad campaign, you need to ask yourself, who do you want to see your ad. The first step is,  choosing the audience you want to target. The goal here is for you to define your audience. You can choose your audience from the 50 different filters Facebook offers.

If you have no clue about the specific demographics or behaviors of your ideal customer, targeting based on interests won't make sense. That explains why before launching any campaign, it is vital you understand your customers.

However, if you still have more challenges, you can target broad interests instead of specific interests targeting. To find out the interests of your customers, you want to find out what books, magazines, events, or influencers they follow. It will also make sense when you look at what your competitor is doing on social media. If you want to take a deep dive into the subject, you can use Facebook's Audience Insights to narrow down your research.

#6: Create Ads That Appeal to Your Audience

Now that you have everything in order, the next step for you is to create ads that will attract your customers into your email database. Here’s what you will do in a nutshell.

Create Your Ad

Go to your Facebook Ads Manager, and click create a new ad. The next thing you will have to choose a new campaign and then set the objective you have. You can either choose to increase conversions, traffic, or purchases.

The next step is giving your campaign a name and setting the minimum budget so that  Facebook can get you the results that you want. When creating an ad, remember to set the start and end dates as well.

After you run the ad for two to three days, you will have enough data to examine your results. You can use this data to see how your ads are performing and making the necessary improvements.

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