We know how it feels to open an independent insurance firm and have empty books of business. That alone makes insurance business tough. It will need your time and money.
Do you know what's worse? Insurance lead generation is not a walk in the park. Besides getting these leads, you have to be confident they are quality leads who will fill out the insurance form.
Despite all challenges associated with insurance lead generation, you can achieve your business goals if you follow the eight proven lead generation tips for insurance agents. If you follow them, you will have a healthy return in the long run.
Lead Generation Tip #1: Buy a List
Perhaps this is the first thing that pops up in your mind: buying a list. All you need is to approach a reputable list provider like insuranceleads or QuoteWizard Marketing, pay them a small fee and you will access a list.
The list will contain company information or individuals you may want. You can use the information to run a cold emailing campaign, direct mails, company or telemarketing campaign. Before you proceed to get these leads to ensure
You ask about the contracts. Some providers will want you to sign an agreement before they hand you the leads.
Ask if they have exclusive leads-There are many providers who make a killing just sharing with you exclusively shared leads-This can increase the number of competitions if we have 100s of agents using the same leads. Exclusive leads cost a lot, but they reduce the competition in the marketplace.
Inquire about the return policy- A lot of providers will compensate for you lousy leads. Don’t sign a contract with providers who have no return policy.
Lead Generation Tip #2: Create a website
A website is part of a well-executed lead generation strategy. Everyone is online nowadays. Before anyone decides to buy anything from you. They will want to find out what friends or people say about you in the online market space.
As an insurance agent, it is vital to have a website. A good website will convert potential visitors to lead. That said, the first step in ensuring you have a great website is making sure that you have clear navigation that makes it easier for potential clients to find what they want first.
You also need to take into account the site's speed. Visitors are impatient people, and slow sites can prevent them from taking the action you want. Second, ensure your website is rich with blog posts or articles in space.
Articles and blog posts will establish you as the voice in your industry. Best of all, they make visitors trust you. The more your visitors trust you, the more they are inclined to buy an insurance policy from you. Having great articles that answers the reader's question will increase the chances of you ranking in the search engine results. This will further bring more visitors to your website who may convert to customers soon.
Lead Generation Tip #3: Use Linkedin
Linkedin is an overlooked tool for finding new customers because most insurance agents don't know how to take care of the tool. First, if you are going to stand out in LinkedIn, you have to make sure your profile is standouts.
That way, when someone is reading it, they should have a feeling of who you are as a person. The picture you upload has to show professionalism on your part. What that means is, you can't have images of your pets or friends on your LinkedIn profile.
Second, you have to write a summary that adds value to your profession and to the people you serve. Here is where you tell potential clients who you are, what you do, and how you can help them. Without an excellent summary, potential clients won't even read your professional accomplishments.
The Third thing is education which plays a vital part in LinkedIn lead generation. It is the key to selling. The more information you share in with your network, the more they will care to buy your insurance policy. That said, you need to have a content strategy calendar for you to see success.
Most people that have used Linkedin before to acquire leads always comment on other people's posts ten times a day, and post once per day. If you commit to these, you will see your views increasing every day. Most importantly, your engagement rate will soar.
Lead Generation Tip #4: Networking With Other Professionals
We know you have heard this saying, “your network is your net worth.” What that means is, networking with professionals in different spaces can help you close business without relying on cold calling.
The biggest challenge most insurance agents have is thinking that networking is dishing out business cards in the hope someone will call them one day. It doesn’t work that way.
Networking is about taking an interest in the other person's life and socializing to know more about them. Picture the example of meeting a lady in a club. When you meet the lady for the first time, you never tell her that you want to marry her.
You take time to get to know her. You invite her to different dates. With time, the lady trusts. After you have known her for sometimes, that’s when you ask her to be your girlfriend. The same thing works with networking.
You have to take time to nurture those mutual connections you have before you can start asking for the business. When networking is done well, it can bring you more business. So, the first thing you need to do is to find local meetup events for tax accountants, chiropractors, plumbers, lawyers, and start building a meaningful relationship.
Getting new insurance leads is tough. It requires your time and effort. Insurance is a product everyone needs in one way or another but getting the business is a challenge for most insurance agents.
That's where this article comes in. If you follow the four tips we have shared with you, you will save time and generate leads. All you need is to make a decision and focus on one lead generation tip until you master it.